Calling forty cues for forty chairs
Six days on a fair stand, one chair at a time, and the cue sheet that became the price list.
The stand was the size of a kitchen and the client had forty new chairs. Showing all of them at once would have made a showroom; showing one at a time made a show. Each chair had its own cue, its own forty seconds of light and its own place on the running order.
The running order was printed on a single card and handed to every visitor. It doubled as the price list. People stood with the card, waited for a particular chair and asked about it by its cue number. By the third day the sales team was doing the same.
A full rotation took half an hour. The stage manager called it from a stool behind the stand, six days in a row, with a pencil and the same card everyone else had. Forty Chairs closed with 118 trade orders and one card worn soft at the folds.
From the production