Why every change on this site has a number

Nothing here moves on its own. A note on cues, and on websites that don’t say what they’re doing.

Nothing on this site moves on its own. Each change you see, a picture coming up, a section going dark, the desk handing over to the next channel, is a cue: decided in advance and called by your scroll. That is how we work in a room, and it seemed fair to work the same way on a page.

Most websites move because they can. Things slide in, fade up and follow the cursor, and the visitor is never told why. A cue is the opposite: it is decided in advance, written down and called at a moment that means something. If a change has no reason, it does not get a number, and if it does not get a number, it does not happen.

Scroll back and every cue runs in reverse. The book doesn’t change; only the direction does.

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